We’ve all been there. You know the moment you receive what you purchased and it’s not what you expected it to be. At first you’re disappointed and you try to contact the company from which you purchased and they are unwilling to help or fix the problem. That’s when you become dissatisfied and angry with that company and spread the word to your friends and they talk to their friends, until eventually everyone and their mom knows.
Just recently, AT&T was found to be misleading their mobile customers about their unlimited data plans. After 3GB of data, customers would notice a significant drop in speed. Now they are facing 
fines up to $100 million dollars as the FCC states that “consumers deserve to get what they pay for” in which they weren’t in this case. So what consumers thought was an unlimited plan, was in fact limited leaving thousands disappointed and angry.
Now, I want you to think about your company, could you be misleading your clients? Ever promise something that you know you cannot follow through on? You never want to make broken promises to your clients. It breaks their trust in you and your company. You then become a fraud, scammer, liar and your company will suffer from this. No matter where your product/program falls compared to others, stay true to what you know you can fulfill on. The more you stay true to your clients the more they will trust you and promote you to their friends, family and clients, and you will grow.
At the end of the day it is important to understand the effect of misleading your consumers and take care to ensure that you are clear about what they will get out of your product/program. The consequence of misleading consumers can be severe, even if it comes as a result of an innocent mistake.
Sarah Herbaugh, Marketing Manager
